Best tips on creating digital products that sell (2023)

share icon
Creating digital products that sells image Photo by Domenico Loia on Unsplash

How Do I Create A Digital Product That Would Sell?



Creating a digital product is one thing, but creating a digital product that will sell is another.

Do not just strive to create a digital product but strive to create a digital product that will sell.
You may also ask: "How do I make this possible?" Well, this is how:



1. Go For The Skill You Are Most Knowledgeable In:


When creating a digital product to sell, do not just create any digital product just because you want the money and forget to put in the hard work.

Do not just create anything and dish it out to people.
Remember that if they eventually pay for it and find out it is not as good as you claim it to be, they wouldn't come for it again.
Think long term and not short term.
Create a digital product based on the skills you are most Knowledgeable in, such as writing, graphic designing, or photography, whichever skill it is.
Just make sure it is a skill you are well experienced in.
You do not want to provide people with the wrong information, and most especially, you do not want to be called a fraud.
Your digital product should be so good that people should come back asking for more, asking when next you would be dropping another course or ebook, whatever form you are using.



2. It Should Be Easy To Understand:


When creating digital products, try to create product people can understand.
If it is an online course, be sure your teaching strategies are easy to understand.
Do not use so much confusing grammar.
Use words that everyone can understand easily, and make sure that the message you are passing across is clear and void of misconception.
You do not want to confuse your audience.



3. Talk About The Benefits Of Your Digital Products:


People like to hear about what they are about gaining, and not the other way around.
When creating your digital product, talk about how your digital product is going to be beneficial to them.
Always start by explaining what the digital product is all about and the benefits people would be getting from purchasing the product.



4. Edit And Re-edit:


Always make sure to edit your finished work to be sure there are no errors and mistakes.
If possible, get a professional editor to check your work and correct the errors and mistakes you may not even know exists.
Remember, you are supposed to dish out the best and nothing but the best.
Keep re-editing, and keep recreating until you have gotten the best.
You only want to be known for dishing out the best.



5. Choose The Right Tool:


When creating digital products, make sure you use the right tools for creating and selling the products.
Shopify, Amazon, Sellfy Selar, and Kajabi are great tools for selling your digital products.



6. Set The Price:


Set the price according to the quality of the information it contains.

If you are confident in the quality of your digital products, then do not be afraid to raise the price.
People would choose quality over quantity, and when they see that your product has all the qualities they are looking for, they will go all out to purchase it.
So the magic trick is to put your best into creating your product, market your product, and then set a price worthy of what it entails.
And people will come all out to buy, it's that simple.



7. Create Anticipation:


Even before your product is to be released.

Create some sort of anticipation, and let your audience know beforehand that you are about to launch a digital product.
Give them room to anticipate its release. Keep posting about it and keep reminding them about its release up until the last day of its release.
These will help leverage the sales of your products, and the excitement of it all will even cause people to share with other people about the release of your product. It is the release of your digital product, be proud of it. Nobody should be more enthusiastic about it than you. Keep sharing about its release, and tell people to share and repost. You want to grab as much attention as needed.



8. It Should Be Accessible:


Your digital product should be easy to access.
When you create a digital product, you should provide links to the websites where people can access your product.
Be sure the links to websites for the payment and accessibility of the products are available and easy to navigate.

Tips On How To Make Maximum Sales From Your Digital Products:



Selling digital products can be hard especially if it is your first time because, people are not yet aware of how good enough your product is.
Here are some tips and strategies you can use in selling your digital products:



1. Create A Digital Product People Want:


If you want to make sales from creating digital products then you have to create a product people would like to buy.

You have to create something people want.
Create something that when people hear about it, they would be eager to want to read or hear or watch it.
If people around your niche are looking for a solution on how to make money then create something around finance and how to increase one's finances.
You have to create something around a target audience.
You must understand that your digital product is not for everyone but for a targeted market.
Find a target audience, after which you create what is in demand by this particular audience. Then go ahead to launch and sell your products to them.



2. Use Of Guarantees:


This works every time with the use of guarantees.
You can leverage the sales of your products. It can also help to build the trust of potential customers in your products.
The use of guarantees shows you have confidence in what you sell and its reliability.
An example of using a guarantee is; while marketing your digital product, you can add that you would refund the money used in purchasing your digital product back to your customers if they are not satisfied with the quality of the product purchased.
When a potential customer sees this, It will instantly activate his trust in the product.
Such a guarantee will trigger them more to buy your product. After all, everybody wants the best, and you make your product feel like the best gives you leverage to sell them quickly.



3. Awuf/The Free Free Ticket:


People love the sound of awful. The thought of getting something for free or at a cheaper rate than usual, often excites people.
Use this to your advantage.
You can launch a product and promise a free consulting section for anyone who purchases all five courses in your digital product package.

Another example can be the use of buy two get one free or even the promise of free personal training to the first five people who purchase your product, these will also help drive traffic to your site and your product booms.



4. Discounts:


Offering discounts is a way to attain more customers.
People are most likely to purchase a product when they hear of a discount.
People are most likely to tell their friends how cheaper your products are just because of the discount- and here you go, more customers.
After you have attained these customers, and they purchase your products and see how good of a product it is.

They will likely remain loyal customers, even after the discount ends because now they know you dish out the best and nothing but the best.



5. Use Of Up-Sells and Cross-Sells:


This is a smart means of leveraging your sales and retaining your customers.
An up-sell is the selling of an upgraded or more expensive version of a product to a customer.
For example, if you are selling an online course on freelancing.
You can sell an upgraded version of the online course to your customers.

A cross-sell is the selling of a related product together with the core product to a customer.
A typical example is a boutique that is known for the sales of clothes and other related products like shoes, bags, and glasses can also be added to the boutique so that when a customer comes to buy clothes, you can convince them to buy some shoes along with the clothes the customer came to buy.
You can use this same strategy when selling your digital products.



6. Keep Intouch With Your Customers:



Keeping in touch with your customers is essential as this is a way to reach them when you want to launch a new digital product.
Always request the contact information of anyone who purchases your digital product.
With their permission, you can even create a platform where you share tips as regards their interests surrounding the products they have purchased.
Make your customers feel warm, always interact with them,
They would love to know that you are willing to help when they find any difficulties regarding the product.
You can send them free tips and guides as regards the digital products they purchase.
Build a relationship with them, and they will always choose you over every other vendor but always remember to maintain business ethics even amid the warmth.

Be creative with your strategies and be creative with your techniques, and you will see yourself skyrocketing in the creation and sales of digital products.




What's Next?
Now you know what a digital product is, the forms of digital products, how to create a digital product, and strategies for the sales of a digital product, you can go ahead to create and sell your digital product using all the tips and guides from this article.

Related tips

Advantages and Disadvantages of Remote Work

What is Blue economy? (Explained)

SEO Keyword Research For Beginners 2024

Monetize your podcast with 8 simple steps


  More tips »