What top streaming platforms pay artists per stream

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Based on the information made available recently and shared by Boardroom on Instagram, Nigeria’s top music artists are no doubt dollarised multi-millionaires.
The information gives a peek into what number of streams it takes to earn 1 thousand dollars across the top 7 streaming platforms.
Interestingly, Tidal comes first and appears to be the most artist-friendly platform as it requires just 76, 924 streams to earn 1 thousand dollars. In second and third places are Apple Music and YouTube Music which require 100,000 and 125,000 respectively to earn 1 thousand dollars.
Next is Deezer and Amazon music, where an artist’s music needs to be streamed 156, 250 and 250, 000 times to earn 1 thousand dollars.
The popular Spotify, according to the information, is in the 6th position as your music needs to be streamed 303,030 times to earn 1 thousand dollars.
The last listed on the list is Pandora of which 769, 231 streams equal 1 thousand dollars in reward.
Smiling to the bank
Indeed, most Nigerian artists have their content available on almost all of these platforms which are international and are of course paid in dollars.
Based on the study conducted by Statista in Nigeria, the music sector’s revenue grew from 26 million US dollars in 2014 to 34 million dollars in 2018. This figure, according to the research and projection by Statista, is expected to grow to 44 million dollars by 2023.
The statistics from these studies reveal that the music industry possesses both the capacity to support millions of youths and generate considerable revenue for the economy.
Here are the highest-earning Nigerian artists on Spotify, Apple Music, and Youtube
Spotify.


As of July 2022, Spotify’s highest most streamed artists are: Wizkid with 4.6 billion streams, BurnaBoy with 3 billion, Ckay with 2 billion, Mr. Eazi with 1.4billion, and Davido with 1 billion based on Dataleum
Ayodeji Ibrahim Balogun, popularly known as Wizkid, is the most streamed artist on Spotify with over 4.6 billion streamed as of July 2022.
Based on the BusinessDay calculation, $3,300 per 1 million streams multiplied by $4,600 equals $15,180,000 million.
Damini Ebunoluwa Ogulu, professionally known as Burna Boy, with 3 billion streams on Spotify using $3,300 per 1 million streams multiplied by $3,000 equals to$9,900,000 million.
Chukwuka Ekweani, better known by his stage name CKay, 27 years old Nigerian artist with 2 billion streams on Spotify using $3,300 per 1 million streams multiplied by $2,ooo equals $6,600,000 million.
Oluwatosin Ajibade, better known as Mr Eazi, is a Nigerian-born and Ghana-based singer with 1.4 billion streams on Spotify. Using $3,300 per 1 million streams multiplied by $1,400 equals $4,620,000 million.
David Adedeji Adeleke, popularly known as Davido, is a Nigerian singer, songwriter, and record producer with 1 billion streamed on Spotify using $3,300 per 1 million streams multiplied by $1,000 equals $3,300,000 million.

AppleMusic
Most streamed Nigerian artists on AppleMusic have been compiled through chart position, topping the chart is Adekunle Gold, followed by Joeboy, Wizkid, FireboyDML, and Davido.
According to Apple Music Insight, the average pay rate per stream is $0.01. This means per 1 million streams artists are paid the amount of $10,000.
Youtube
The most viewed Nigeria 2022 Youtube videos are Rema, FireboyDML, BurnaBoy, KizzDaniel, and Ckay.
According to a variety of sources, YouTube pays $0.18 per view, $18 per 1,000 advert views, and $3 to $5 per 1,000 video views.
According to Apple Music Insight, the average pay rate per stream is $0.01. This means per 1 million streams artists are paid the amount of $10,000.
Burna Boy performing at Grammys is like being knighted, says Grammys scribe, Barthee
Next Sunday, February 4, 2024, Nigerian superstar singer, Damini Ogulu aka Burna Boy will mount the stage alongside five others, namely; Olivia Rodrigo, Billy Eilish, Dua Lipa, Travis Scott and Luke Combs to perform at the 66th Grammy Awards.
This is a feat no African music artist has achieved. According to a member of the Recording Academy/Grammys, Richardine Barthee, an African-American, it is like being crowned or knighted by the music industry of the world.


In a WhatsApp chat with Potpourri, Bathee explains further, “For us, Africans of the diaspora, of the continent, and as members of The Recording Academy/GRAMMYs, it means a lot! It is historical, unprecedented, groundbreaking and Damini’s performance will stamp this moment in history. It is a moment that our families dreamed of, and now, it’s happening after decades of working hard, we, intentionally promoting our culture, promoting what Africa has to offer, mastering what makes us special, and finally, getting fair chances to deliver it to the whole world. It’s emotional. It’s spiritual. It’s real.”
Bathee said she doesn’t know what is going through the mind of Burna Boy now but added she could have a damn try.
“If I could pretend I was Burna Boy for a day and answer this question, it would mean that the world’s highest institution of music marvels at what makes me special: My stories, my culture and my path. It would mean I am the pioneer that I set out to be. I am the leader of the pack—the chosen one to take Africa to the world", she said.
She added that Burna Boy’s impressive résumé, accolades and experiences speak volumes, and he is the only modern-day African musician who has successfully crossed over into the hearts of millions of Americans and the world
“It brings recognition, broad audience, publicity, prestige, boost to career and sales, music industry validation, networking, and is a gateway to more special performances and collaborations. Whether he wins a statuette or not on the night It’s like being crowned or knighted by the music industry of the world", she concluded.

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